Free SEO Tools
for your website.
Check your website’s SEO, investigate technical issues and prepare better search snippets. Choose a free tool below to review a page, inspect internal links, check redirects or create a schema markup draft.
Which SEO tool do you need?
These online SEO tools cover different tasks. Start with the part of your website you want to check.
Check your website
Use these on-page SEO tools to review a webpage’s HTML details and investigate its loading performance.
PageSpeed & SEO Analyzer
Find out how a page performs on mobile and desktop. Review performance, accessibility and SEO checks through Google PageSpeed Insights.
- Enter
- A public page URL
- Get
- PageSpeed analysis for the page you enter.
Uses Google PageSpeed Insights. Availability depends on Google.
Check page speedWebsite SEO Checker
Check the details behind an important page: its title, meta description, headings, canonical URL, robots directives, links and detected schema types.
- Enter
- A public page URL
- Get
- A review of the page’s public HTML signals.
Checks one page. It does not crawl the whole website.
Check a webpageFind technical SEO issues
These technical SEO tools help you inspect discovery files, URL responses and the links between pages.
Robots.txt & Sitemap Checker
Check whether robots.txt is available and which same-domain sitemaps it declares. Review response statuses and basic sitemap URL counts.
- Enter
- Any public URL on your website
- Get
- Discovery-file checks and sitemap details.
Reads public files. It does not submit a sitemap to Google.
Check robots.txt and sitemapsRedirect & HTTP Status Checker
See the first HTTP response a URL returns. If the server redirects it, find the destination supplied in that response.
- Enter
- The public URL you want to check
- Get
- The first response status and any redirect destination.
Checks the first response, not the full redirect chain.
Check a URL responseInternal Link Checker
Review how a page links to the rest of your website. Count internal links and unique destinations, then inspect response statuses for a sample of linked pages.
- Enter
- A public page URL
- Get
- Internal-link counts and sampled destination checks.
Checks up to 20 unique internal destinations.
Review internal linksPreview snippets and create schema
Prepare the details you plan to publish, then review them against your actual page and business information.
SERP Snippet Preview
See how your title, URL and meta description look together in a Google-style search result. Edit the wording before you publish.
- Enter
- A title, URL and meta description
- Get
- A search snippet preview you can adjust.
Runs in your browser. Google can display different wording.
Preview a search snippetSchema Markup Generator
Create an Organisation or LocalBusiness JSON-LD draft using your business details. Review the information before adding it to your website.
- Enter
- Accurate, public business information
- Get
- A structured-data draft to review and implement.
Runs in your browser. Generated markup still needs checking.
Create schema markupHow to use the results
Start with an important page
Choose a service page, product page or article that matters to your business. Use its full public URL so the result refers to the page you intend to improve.
Confirm what needs changing
Check the finding against the live page and what visitors need from it. For example, a missing description needs useful wording that explains the page’s offer.
Make the change and recheck
Record what you changed and run the relevant check again. If the same issue affects several templates or pages, discuss it with your developer or our technical SEO team.
What do the checks cover?
Live checks read publicly accessible website information. PageSpeed analysis sends the URL you enter to Google PageSpeed Insights. The snippet preview and schema generator work in your browser.
The internal-link tool samples up to 20 unique destinations. The redirect checker reports the first response. Server availability and website changes can affect results, so confirm a finding before acting on it.
For a review of content, website structure and the wider search strategy, explore our SEO audit services.
Questions about our free SEO tools
Are these SEO tools free?
Yes. You can use the tools listed here for the checks and previews described on this page. Each tool explains the input it needs and the results it provides.
Which tool should I use first?
Use the Website SEO Checker to review a page’s title, headings and other on-page details. If loading speed is your concern, start with the PageSpeed & SEO Analyzer. For an old URL or a page that appears to have moved, use the Redirect & HTTP Status Checker.
Can these tools check my entire website?
The tools have specific scopes. The Website SEO Checker reviews one page, and the Internal Link Checker samples up to 20 unique destinations. A wider SEO audit can investigate issues across templates, content and website structure.
Can I check a private or password-protected page?
The live checkers need a publicly accessible URL. They do not log in to websites or inspect private networks. The snippet preview and schema generator use the information you enter in your browser.
Does the redirect checker follow a complete redirect chain?
It shows the first HTTP response and any redirect destination supplied by the server. To investigate a longer route, check the next URL separately.
Will Google show my snippet or schema exactly as previewed?
Google can choose different title and description text for a search result. The snippet tool helps you plan the wording. Schema drafts should match the business and page content, and need review before publishing. Structured data does not guarantee a special search appearance.
Can a tool result explain why my rankings changed?
A missing field, status code or performance result can help identify something to investigate. Explaining a ranking change usually needs wider evidence, including the affected pages, search queries and timing. Compare the result with your Search Console data and recent website changes.
What should I do after finding a problem?
Record the URL and the finding, confirm what should happen, then make the appropriate change and check again. For issues that affect several pages, our technical SEO services can help investigate the cause and plan the fixes.
Found an issue
you need help fixing?
Share the affected URL and the result you received. We can help you understand what needs attention and whether it calls for a focused fix or a wider website review.