PPC Management Services.
Reach people looking
for what you offer.
Your next customer may already be searching. Put a relevant ad in front of them and give them a useful place to go.
Dive in SEO is a PPC agency helping businesses plan and manage paid-search campaigns. We connect keyword targeting, ad copy and landing pages around the enquiries or purchases that matter to you.
Give your advertising
a clear job to do.
Pay per click advertising puts your business into paid placements through an advertising platform. The work starts with a practical question: which searches are worth paying for?
Our PPC management begins with your offer, the customers you want to reach and the action you want them to take. We review the account or proposed setup, then agree a campaign plan and budget.
You should understand where the money goes, which actions are being measured and what we recommend changing next.
What our PPC
services include.
Choose a focused account review or an ongoing management scope. We confirm the campaign work, reporting and support your business needs before getting started.
Account review & campaign structure
Review an existing account or plan a new setup around your services and goals. Organise campaigns so targeting, budgets and reporting are understandable.
Keyword research & exclusions
Identify searches relevant to your offer. Review search terms and negative keywords to refine relevance and avoid spending on unsuitable intent.
Ad copy & supporting assets
Write clear ads that match the search and explain the offer. Develop relevant supporting assets, with claims and destination details checked before launch.
Budget & bid management
Agree advertising budgets and review how spend is allocated. Consider campaign performance, business priorities and the evidence available before changing settings.
Conversion tracking & landing pages
Define valuable actions and review tracking coverage. Check the page visitors reach and identify message, form or usability issues that need attention.
Ongoing optimisation & reporting
Review search terms, ads and campaign settings over time. Explain the changes made, what the data shows and what deserves attention next.
From the search
to the next step.
Pay per click marketing works through a connected journey. A relevant search, an accurate ad and a useful landing page need to support the same offer.
Find the relevant search
Research the needs behind the keywords. Choose search themes, targeting and exclusions that fit the customers and services you want to reach.
Make the offer clear
Use the ad to explain what the business provides and why the next step is relevant. Keep the message and supporting assets consistent with the destination.
Continue the conversation
Send visitors to a page that answers their questions. Review the offer, mobile experience and route to an enquiry or purchase.
If the page needs work, our conversion rate optimisation services can help investigate the journey after the click.
Plan Your Campaign JourneyA new campaign?
Or an account to improve?
We start with what you already have. The first review should give you a clear picture of the setup, the gaps and the decisions needed before spending more.
Starting from the beginning
Share your offer, audience and priority services. We plan the account structure, destinations and measurement around an agreed budget.
- Business goals and campaign scope
- Landing pages and approved ad copy
- Access, tracking and launch responsibilities
Already running ads
Let us review the setup and available performance history. We look for issues that need fixing and opportunities that deserve a closer investigation.
- Search terms and targeting choices
- Campaign settings and spend allocation
- Conversions, data gaps and quality feedback
Ongoing PPC management.
Know what is changing.
Your PPC management agency should be able to explain the work. We agree review points and keep campaign decisions connected to your business priorities.
Your campaign brief.
Review the foundations
Check the account, landing pages and available tracking. Clarify ownership and access, agree the conversion definition and record any gaps that need resolving before launch.
Prepare and check the launch
Confirm campaign settings, budgets and targeting. Review ad claims, destinations and tracking responsibilities, then get the agreed approvals before campaigns go live.
Refine the campaigns
Review search terms and exclusions, ad relevance and budget allocation. Test suitable messaging changes within scope and record the reasons for significant adjustments.
Report and plan the next work
Explain what was spent, which actions were recorded and how reliable the evidence is. Use quality feedback and available commercial data to agree the next priorities.
Read more about how we work .
See where the spend goes.
Understand what follows.
We define the useful actions before reviewing performance. A click, a form submission and a qualified customer enquiry tell you different things.
Your review, explained.
Spend. Recorded actions.
Evidence for the next decision.
Spend & campaign activity
Review advertising costs, relevant traffic and the changes made during the reporting period. Keep spend connected to the agreed priorities.
Conversions & lead quality
Review defined conversions and cost per acquisition where the data supports it. Add feedback on whether enquiries are suitable for your business.
Revenue & next decisions
For sales campaigns, include attributable revenue and return on ad spend where reliable tracking is available. Record data limits before recommending what to change.
Your ad budget.
Your management scope.
Keep the cost of running the campaigns clear from the start. Your proposal sets out the advertising budget and our management fee separately.
The advertising itself.
The budget used by the advertising platform to run your campaigns. We agree the amount, payment arrangements and approval process before launch.
The work behind it.
The agreed fee for planning, managing and reviewing your campaigns. The scope confirms what is included and identifies any additional tracking, design or development work.
For a page that needs rebuilding, explore our website design services. For organic search visibility, see our SEO services.
Your PPC questions, answered.
What do your PPC management services include?
The agreed scope can include account review, campaign setup, keyword research, negative keywords, ad copy, budget management, tracking checks and ongoing reporting. We confirm the platforms, campaign types, deliverables and implementation responsibilities in your proposal.
Is advertising spend included in your management fee?
Advertising spend and management fees are separate items in the proposal. We agree the media budget, how it will be paid and what our management fee covers before work begins.
Can you review an existing Google Ads account?
Yes. We can review the campaign structure, search terms, ads, settings, landing pages and available conversion data. We agree access and the review scope before making changes to the account.
Can your PPC agency help with a new campaign?
Yes. We begin with your offer, audience, markets and conversion goals. Account access, approved budgets, landing pages, ad copy and tracking responsibilities need to be agreed before launch.
Which advertising platforms do you manage?
This service page focuses on Google Ads and paid search. We confirm the exact platforms and campaign types your proposal includes. Any additional channel or creative work is agreed separately.
How do you measure PPC performance?
We review spend and defined conversion actions, then include lead quality or revenue feedback where reliable tracking is available. Cost per acquisition and return on ad spend can be useful when their underlying data is trustworthy.
Can PPC marketing work alongside SEO?
Yes. Paid campaigns and organic search can support the same business goals and share useful insights about customer intent. Advertising spend does not purchase better organic rankings. Each service has its own scope and reporting.
Do you guarantee leads or a particular return?
No. Competition, your offer, website experience and tracking all affect results. We agree goals and review points, report what the evidence supports and use the findings to decide what to change.
What should your
next campaign achieve?
Share your website, what you want to promote and any challenges with your current campaigns. We’ll help you identify where to start.
Let’s Talk PPC Management