SEO Migration Services.
Plan the move before you launch.
A new website should account for the pages people already find and use. Dive in SEO helps you plan URL changes, review the new setup and verify the launch, with clear responsibilities before and after the move.
What is changing
on your website?
The checks depend on the move. Our SEO migration service is shaped around the changes your team is making and the pages that matter to your business.
Redesigns & navigation changes
New templates, menus or page layouts can change how people and search engines reach your content. We review the SEO implications, even if the domain stays the same.
Platform migrations
A move between content management or ecommerce platforms can alter URL patterns, page output and SEO controls. We check what the new setup needs to retain or replace.
Domain changes
Moving to a new domain needs a plan for old-to-new URLs, redirects and relevant search settings. We coordinate the SEO checks with your development team.
URL restructuring & consolidation
When pages move or combine, each important URL needs a considered handling decision. We help document relevant destinations and content that will be retired.
Before the move.
Through launch.
Into the follow-up.
We build the SEO work into the project schedule, so the right checks happen while your team can still act on them.
Establish the starting point
Inventory existing URLs, identify priority landing pages and review available search and analytics data. Record the content and user journeys the move needs to account for.
Prepare & test
Map old URLs to intended destinations. Review the staging site for content, internal links, canonicals, indexing settings and planned redirects within the agreed coverage.
Verify the launch
Check priority URLs, redirect behaviour, live page output and intended search access. Record launch issues and coordinate the actions with the people responsible.
Monitor & follow up
Review crawl and indexing information, errors and relevant performance data as available. Compare with the baseline and investigate changes during the agreed monitoring period.
Old URLs.
Relevant new destinations.
A URL map records what happens to each page when the website changes. It helps your developer implement the intended route and gives the team something concrete to test.
We assess which pages stay, move or merge and which content is being retired. Redirects should reflect those relationships, rather than sending every old URL to the homepage.
Plan Your URL ChangesPermanent redirect to the matching destination
Redirect where the new page genuinely replaces the old content
Document the decision and update internal links
Know what the
migration plan contains.
A shared record of decisions makes the launch easier to coordinate. Your proposal defines the deliverables and page coverage included.
Inventory & baseline
Existing URLs, priority pages and available performance context for the move.
URL mapping & redirect recommendations
Intended destinations, content handling decisions and implementation notes.
Pre-launch findings
Checks on the agreed staging pages, with open issues and launch dependencies recorded.
Launch responsibilities
Who handles implementation, verification, approvals and escalation if a problem is found.
Post-launch check record
Completed checks, outstanding findings and agreed follow-up actions.
Your SEO migration agency.
Alongside your delivery team.
We work with the people building, moving and approving your website. Our role can include planning, recommendations and verification, with development, content and hosting tasks assigned before work starts.
If you need wider website migration services, we clarify which transfer or build tasks are included and which your developer or hosting provider will handle.
Need help defining the project? Explore our SEO consulting services. For detailed platform issues, see our technical SEO services.
Your SEO migration questions, answered.
What do your SEO migration services include?
The agreed scope can cover a URL inventory, priority-page review, URL and redirect mapping, staging checks, launch verification and post-launch monitoring. We define coverage, deliverables, access and responsibilities around your project.
When should SEO join a migration project?
Bring SEO into the project before the new structure, content and URL decisions are finalised. Early involvement gives the team time to identify important pages, plan redirects and resolve findings before launch.
Are website migration services and SEO migration the same?
Website migration services may include moving files, databases, hosting or the platform itself. SEO migration focuses on the search implications of those changes. We confirm which planning, development and implementation tasks are included rather than assuming a full technical transfer is part of every engagement.
Can you guarantee there will be no traffic drop?
No. Search engines need to process significant website changes, and rankings can fluctuate. Our work aims to reduce avoidable issues through preparation, relevant URL mapping, testing and monitoring. A particular traffic or ranking outcome cannot be guaranteed.
Should every old URL redirect to the homepage?
No. A moved page should normally lead to its relevant replacement. When content has no suitable replacement, an appropriate not-found or gone response may be needed. The handling depends on the content and migration plan.
Can you work with our existing developer?
Yes. We can provide migration recommendations, mapping and checks alongside your delivery team. We agree who implements redirects, controls the release, handles hosting and resolves findings before work begins.
How much does an SEO migration service cost?
Pricing depends on the website size, type of changes, review depth and support needed around launch. We agree the scope, deliverables and quote before you proceed.
What happens after the new website launches?
We carry out the agreed live checks and monitor relevant crawl, indexing and performance information. The monitoring period and escalation responsibilities are defined in the scope, including how outstanding issues are reported.
Tell us what is moving.
Let’s plan the SEO work.
Share your current website, the changes being planned and your expected launch date. We’ll discuss the checks and support your project needs.
Discuss Your Website Migration