For local businesses with multiple locations to reach their target audience, search engine optimization (SEO) is a potent tool. You can improve your visibility in search engine results pages (SERPs), drive more traffic to your website, and ultimately increase sales and revenue if you optimize your website and online presence for local search queries.
Understanding Local SEO for Multi-Location Businesses
Local SEO (Search Engine Optimization) for businesses with multiple locations is a sub-category of SEO that focuses on optimizing a company’s online presence in response to local search queries made in all of the company’s locations. The primary objective of local search engine optimization (SEO) is to ensure that your company appears in the top search results whenever a potential client searches for your products or services in the geographic region in which your business is located.
Here are some key strategies that will help you improve your local SEO for businesses that have multiple locations:
Claim and improve your Google My Business listings.
Google My Business (GMB) is a free tool that is provided by Google that enables businesses to create and manage their online presence across Google, including search and maps. GMB is a part of Google’s larger suite of products. Improving your local SEO requires you to claim and optimize your Google My Business listings for each of your company’s locations. Make sure that the information about your company is correct, up-to-date, and consistent across all of your listings, including your website, social media profiles, and online directories.
Utilize Location Pages on Your Online Property.
You can improve your ranking in local search results by creating location pages on your website for each of your business locations. Make sure that each location page contains content that is specific to that location as well as pertinent, such as business hours, an address, a phone number, and customer reviews. To improve your website’s visibility in local search results, include location-specific keywords in the page titles, meta descriptions, and header tags of the pages you create.
Mobile-Friendly Website Design
It is critical to optimize your website for mobile users because more than half of all searches are conducted on mobile devices. Make sure that your website can be viewed easily on mobile devices, loads quickly, and is simple to use when viewed on a small screen. Because mobile friendliness is a ranking factor for Google, optimizing your website for mobile use can increase your visibility in the results of local search queries.
Establish Local Citations
Citations are mentions of your company’s name, address, and phone number (also known as NAP) on other websites, such as online directories, social media profiles, and review sites. Citations are also known as backlinks. It is possible to improve your local SEO by increasing your online visibility and credibility through the process of building local citations for each of your business locations. Make sure that your NAP is the same across all of your citations and other online properties.
Encourage Customer Reviews
Reviews left by customers are a very important component of local search engine rankings. Encourage your customers to leave reviews on your Google My Business listings, social media profiles, and review sites. Show your customers that you value their feedback by responding to all reviews, whether they are positive or negative.
Make Use of Local Schema Markup
Schema markup is a type of microdata that aids search engines in comprehending the content on your website. If you use local schema markup on your website, you can improve your visibility in local search results. This is accomplished by providing search engines with additional, more detailed information about your business, such as your business hours, address, and phone number.
SEO for local businesses with multiple locations can be a difficult and time-consuming task. You can, however, increase your visibility in local search results, drive more traffic to your website, and ultimately increase sales and revenue by following these key strategies. Keep in mind that SEO is a process that is ongoing, so have patience and remain committed to your SEO efforts over time to see results that are more long-term.
Get in touch with Dive in SEO to get your online presence optimized right away!