Move your website without losing sight of what already works.
A redesign, domain change, platform move or major URL update can change how pages are discovered and understood. SEO migration planning protects important pathways and gives your team a clear launch sequence.
Talk about your migrationWebsite changes should preserve useful signals, not create avoidable gaps.
Migration work is not just a redirect list. It needs an accurate view of the pages, content, links and search signals that matter before a change goes live—then a disciplined process for checking the new site after launch.
Bring SEO into the project before the launch date.
Discovery and inventory
Map the current site, important landing pages, organic pathways and technical patterns that need protection.
URL and redirect mapping
Create a purposeful route from relevant old pages to their closest useful destination on the new site.
Content and template review
Check that key headings, metadata, internal links, canonicals and structured-data opportunities carry through correctly.
Pre-launch QA
Review crawl controls, staging settings, robots directives, sitemaps and technical details before search engines see the new version.
Launch checks
Test redirects, status codes, internal links and priority pages immediately after the change goes live.
Post-launch monitoring
Watch for unexpected errors, indexing issues and lost pathways so issues can be addressed quickly and carefully.
Decisions made before launch are usually easier to fix than problems found after it.
We help teams make the move in a controlled sequence, with clear responsibilities and checks that fit the site and project scope.
Understand the change
Clarify the platform, domain, design, content and URL changes involved.
Protect priority paths
Identify pages and signals that deserve close attention.
Test before launch
Review the technical setup and how new templates behave.
Verify the new site
Check results after launch and prioritise any issue found.
Common questions before a significant website change.
When should SEO be involved in a website migration?
Bring SEO into the project as early as possible—before URLs, templates and content decisions are final. Early planning gives the team more options and reduces avoidable rework.
Can a redesign affect organic visibility?
It can. A redesign may change page structure, links, content, performance or URLs. The migration process helps check those changes before and after launch.
Do all old URLs need redirects?
Redirects should be intentional. Relevant, valuable pages generally need a clear destination, while irrelevant or obsolete URLs may need a different treatment. The right approach depends on the page and the new site.
Can you support a platform migration?
Yes. We can support SEO planning for platform moves, including WordPress, Shopify, WooCommerce and other systems, alongside your development team.
Bring SEO into your website migration before launch.
Start with a focused conversation about the change, the current site and the pages that cannot be allowed to disappear.